Showing posts with label kellogs. Show all posts
Showing posts with label kellogs. Show all posts

Thursday, February 26, 2015

PB&J Strawberry Pop Tarts!

When I saw Kellog's come out with the "Gone Nutty!" variety, I knew it was just a matter of time before they brought back the PB&J flavor. I'm pretty sure I even told Chelsea something to that effect. The original version was released in 1986, and it quickly became one of my favorite flavors. That's right, it beat out regular Strawberry, and even Chocolate. There was something about that combination of peanut butter and jelly after spending a couple minutes in the toaster that I just couldn't resist. Then one day, they were gone. There was no notice or forewarning, they just disappeared.

 Funny, but I don't remember being particularly broken up about it. I just noticed that the PB&J weren't in their normal spot, so I went to my next favorite flavor. I blame the internet for folks not being able to let things go these days. If Kellog's discontinued the PB&J right now, there would be fan sites and petitions set up trying to get them back. People would stand outside the Pop Tarts offices, demanding the return of their favorite breakfast pastry. And the folks at Kellog's would look out of their windows and laugh and laugh while they stuffed their faces with PB&J Pop Tarts.

It would be easy to think that you've won a prize the first time you open up a box of PB&J Pop Tarts. Like something out of Charlie and the Chocolate Factory, the "Gone Nutty" varieties come wrapped in this goldish foil wrapper. It really classes up the whole deal. It even feels a little heavier and thicker than the silver foil wrapping. I get the impression that I could open up one of these envelopes 5 years from now, and the Pop Tarts inside would still be fresh. It doesn't mention it anywhere on the box, but I bet these things are space ready as is. Now that's a thought, maybe we should be sending Pop Tarts to outer space. If nothing else, we could use them to bribe any alien creatures we may encounter. Nobody can resist warm pastries with various flavors of gooey filling, not even beings from another galaxy.

When I finally managed to get the unbreakable gold foil packet open, I was unexpectedly hit with an aroma of peanut butter. Sure, I expected a peanut butter like smell, but I didn't think it would be like opening a jar of Jif. Actually, it's probably closer to opening a jar of Smucker's Goober. There's just a bit of strawberry jelly underneath all of that peanut butter. As I stared at the pastries on my plate, it occurred to me that they were much more consistent with the frosting in the 80's. Finding a poorly frosted Pop Tart was the exception. Now, it looks like they haphazardly swipe at them with a frosted paint brush while blindfolded, before they pull some sprinkles out of their pocket and toss them on top. Still, I've found the frosting, or lack thereof, doesn't really affect the flavor all that much. Much like people and books, it's what's on the inside that counts. Well, that goes for all but the unfrosted Pop Tarts. Screw those things.

Did you know you're only supposed to toast Pop-Tarts on the lowest setting for one cycle? The things you learn when you read the directions..I've always preferred mine a little charred on the edges, so I turn things up a bit. I might even put them in for another cycle. I'm a regular toasting rebel. As they were toasting, they filled the kitchen with the wonderful aroma of warm peanut butter. It's what I imagine the inside of a Jif factory smells like. It's as close as you can get to toasting an actual peanut butter and jelly sandwich, but without ruining your toaster.

Taking a peek inside the pastry, you can see that there are alternating strips of peanut butter and strawberry jelly filling.  It really works to even things out and keeps one flavor from dominating the other. And imagine my surprise when the peanut butter actually tasted and felt like peanut butter. That's right, I said felt. It was nice and gooey, just like warm PB&J should be. None of that dry, grainy knockoff nut butter here.

On the back of the box, there are some pastry themed jokes, as well as a coupon worth four dimes off another box of PB&J Pop Tarts. The Toaster Games joke fell flat for me, but "Who tarted?", that one made me chuckle. I'll have to try to work that into a conversation at work tomorrow. I doubt it will make any sense, but I'll know what I'm talking about.

So there you have it, a look at the return of the glorious PB&J Pop Tarts. This will probably be the last box of them that I buy, so if anyone wants that $.40 off coupon, shoot me an email with your address. Nothing says "You're cool" like a box of discounted toaster pastries.

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